MYER will shut down its Frankston store permanently next year.
Frankston Myer opened in 1972. Last week, the retail giant announced that its Frankston site would close down for good, with the last day of trading scheduled for 15 January 2023.
Frankston is the third Victorian Myer to close down since the onset of the pandemic. Knox Myer closed in August last year, and Emporium Myer was shut down in May 2020.
In a statement, Myer said that “all impacted team members” will be redeployed to nearby locations. Around 100 people are currently employed by Myer Frankston, including those working part-time or casual.
The proximity of other Myers stores at Southland, Chadstone, and Fountain Gate was cited as one reason for the closure. The rise of online shopping has also contributed to the decision.
“[This] decision continues to deliver against our customer first plan where we will continue to make targeted improvements to our store network, reduce space and improve the overall offer for our loyal customers,” Myer CEO John King said. “Our approach remains the same, to be a digital and data led retailer having the appropriate balance between online and physical stores, with our store network continuing to be an asset to our business.
“We thank our Frankston team members for their service and contribution to the business and our Frankston customers for their loyalty to the store – and we trust they will continue to shop with us at our nearby stores or online.”
1 Comment
Southland, Chadstone and Knox are not “nearby”.
The store unfortunately has been let run down for a while, though it seems to be the way large retailers are going, especially in the US.