THERE is good news for all those who love the ‘I Love Frankston’ slogan. The phrase and its accompanying heart shaped logo is not being dropped despite being succeeded by a ‘Enjoy Every Moment’ tourism campaign for the Frankston area.
Councillors at this month’s public council meeting unanimously backed the continuation of the ‘I Love Frankston’ campaign alongside the new ‘Enjoy Every Moment’ marketing push, noting the ‘I Love Frankston’ slogan remains close to residents’ hearts.
“I think the ‘I Love Frankston’ campaign has been very strongly endorsed by the Frankston community,” Cr Glenn Aitken said.
“It is well recognised and has been instrumental in helping change the public perception of Frankston and it continues to do that. If it were otherwise, there would be no point in retaining it.”
Frankston Council still has the trademark for the ‘I Love Frankston’ slogan so the message will continue to be spread and the black background stickers will now come in various shades of colour.
“The black background is pretty boring and old hat. We want to be vibrant and modern,” Cr Darrel Taylor.
The ‘I Love Frankston’ slogan was launched “when community pride was low and it was felt that a localised campaign would give residents something tangible with which they could showcase their love of their hometown and refute outside criticism”, according to a council report lodged at February’s council meeting.
The ‘Enjoy Every Moment’ campaign promotes Frankston as a tourism and shopping destination to visitors.
“We’re selling ourselves to other people. ‘I Love Frankston’ sells Frankston to people who are already in love with Frankston,” Mayor Cr James Dooley said.
“They’re expressing their fondness for the place. The ‘Enjoy Every Moment’ campaign is about selling us to the wider community.”
The council report stated the ‘I Love Frankston’ slogan and stickers are still popular with younger people, community groups and schools.
