FRANKSTON Council and the Frankston Business Chamber are calling on residents to prioritise local spending throughout June as Think Local month returns for another year.
The initiative asks community members to consider businesses within Frankston before purchasing goods or engaging services from surrounding local government areas.
More than 40,000 businesses are registered in Frankston City, with 98 per cent classified as small businesses with an annual turnover of less than $10m.
“Think Local month is a terrific opportunity for community members to show their support for their favourite local businesses and encourage their friends and family to do the same,” Frankston mayor Cr Sue Baker said.
Baker said money spent at small businesses tended to stay within the community, flowing to staff, local suppliers and business owners, rather than being distributed to shareholders and executives at retail chains or franchises.
Frankston Business Chamber CEO Bernadine Geary said the campaign was about shifting mindsets around spending.
“Think Local means changing your mindset, thinking about spending local for the greater good of our small businesses and for strengthening our local economy,” Geary said.
Free events, training and mentoring sessions for business owners will run throughout the month, and purple decals on shop windows will identify participating businesses. The Frankston City Business Directory lists more than 450 local businesses and is free to join at frankston.vic.gov.au/thinklocal
First published in the Frankston Times – 26 May 2026