OVER the next six weeks, Mornington Peninsula motorists will see blue and white signs in danger areas highlighting reasons to drive safely, such as: Because we need to protect our wildlife.
The signs are part of a campaign by the Transport Accident Commission to curb road trauma and serious accidents. In the past five years, 37 people have died on peninsula roads, with another four deaths so far this year.
The peninsula is the second local government area to pilot the TAC program, Drive Safely Because. The TAC has worked with the shire to set road safety priorities, particularly around protecting such vulnerable road users as children, pedestrians and cyclists. Its campaign will use events, promotions and visual reminders of how important road safety is to local communities to reduce road trauma.
TAC head of road safety Samantha Cockfield said “the grassroots campaign aims to humanise road safety, and remind people that the foremost reasons to slow down and drive safely are the families and friends that we share our local roads with.”